Côte d’Ivoire’s ride-hailing industry accelerates towards an electric future

Across Côte d’Ivoire, a notable shift is underway in urban transportation, with over a thousand electric vehicles now navigating the nation’s roads. These silent, fuel-efficient automobiles are particularly prominent within the VTC (Véhicule de Tourisme avec Chauffeur) or ride-hailing sector, where they promise significantly reduced operating expenses. Despite this growing adoption of electric mobility, several hurdles remain, including the substantial initial purchase price, a scarcity of charging infrastructure, and a heavy reliance on imported components.

Driving through the bustling streets of Abidjan, Mouhamed Kanaté, a VTC driver for two years, consistently meets his daily revenue target of 28,000 FCFA for his employer. With a background in accounting and a keen interest in environmental issues, Mouhamed chose an electric vehicle to curb his daily expenditures and boost profitability. He explains, “Unlike conventional combustion engines where a full tank might cost upwards of 20,000 FCFA, charging an electric vehicle typically costs a maximum of 13,000 FCFA. This significant saving allows you to operate well below the 20,000 FCFA mark, ensuring a healthy profit margin for your business and providing for your family’s needs. It’s truly a profitable venture.“

The three leading VTC operators in the Ivorian market are increasingly investing in electric fleets. Industry figures indicate that approximately 300 electric vehicles are currently deployed for urban transport services in Abidjan alone. However, the expansion of this eco-friendly transportation faces considerable challenges. The acquisition cost remains high, with each vehicle priced at no less than 14 million FCFA. Furthermore, the country’s charging network is still nascent, with only about a hundred charging stations available nationwide. Mouhamed Kanaté also highlights the complexities of maintenance: “The main difficulties revolve around equipment upkeep and the scarcity of mechanical parts. Since these are imported vehicles, there isn’t yet a wide network of spare parts dealers.“

Government incentives to power green investment

In response to the burgeoning demand, several dealerships are expanding their electric vehicle offerings. Sinoafrik, a representative of Chinese automotive brands in Abidjan, now prominently features electric SUVs and sedans in its Cocody showroom. Initially, the challenge was to educate and reassure potential customers. Reine Trésor Gosset, a sales representative, notes, “We encouraged clients to understand the model better, emphasizing its superior economic and practical advantages. Now, there’s a genuine demand, with more interest in purchasing than mere curiosity. The most popular models currently are those suited for VTC services and smaller 25-seater vehicles.“

The Ministry of Transport has affirmed its commitment to fostering this transition towards greener mobility, particularly through incentive measures designed for investors. Jean-Marc Atché, the Director of Planning and Projects, states, “Today, our investment code includes numerous facilitations aimed at promoting and easing the establishment of investors. We are actively supporting several ongoing projects, notably the planned construction of a major factory that will handle the assembly of electric vehicles right here in Côte d’Ivoire.“

The Ivorian government itself aims to lead by example, setting a target for 10% of its administrative vehicle fleet to be electric by 2030.