Morocco welcomed nearly 20 million visitors in 2025, generating 138 billion dirhams in tourism revenue. The first five months of 2026 have confirmed the sector’s upward trajectory, according to figures presented during a board meeting of the Moroccan National Tourist Office (ONMT) held on 24 June in Rabat.
The meeting, chaired by Tourism, Craft, and Social and Solidarity Economy Minister Fatim-Zahra Ammor and attended by ONMT Director General Achraf Fayda, reviewed the sector’s performance and progress toward the country’s goal of attracting 26 million tourists by 2030.
International tourist arrivals rose 7% through May 2026 compared to the same period in 2025. Tourism receipts jumped 21%, while overnight stays in classified hotels increased 9%.
“The 2023–2026 roadmap has shown that by working simultaneously on air connectivity, promotion, investment, quality, and territorial development, Morocco can scale up and compete with the world’s top destinations,” Ammor said.
Air connectivity has been a key driver: contracted summer 2026 capacity reached 7.74 million seats, up 13% year-on-year, thanks to new bases in Rabat, Marrakech, and Tétouan and the launch of 52 new international routes in the first semester of 2026.
Looking ahead, the ONMT identified several priorities to support the 2030 target, including strengthening air links, diversifying source markets (particularly in China, India, and Latin America), developing maritime routes and cruise tourism, and gradually integrating artificial intelligence into marketing and commercial operations.
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